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What makes us tick? You guessed it, watches and everything to do with them.

About Us

The time, the place. Established more than 34 years ago, in 1978, in the heart of Europe’s largest working Jewellery Quarter, Creative Watch Co are authorised dealers for some of the world’s leading watch brands.

We make it our business to know everything there is to know about the watch, so that we can pass on our expertise to you and help you make the very best choice, whether you’re looking for a striking fashion statement or a classic timepiece to pass on to your future generations.

What makes us unique is not just the range of watch brands that we stock but the full scope of products available from each of those brands. Our site is designed to help you find your way through the vast selection of watches on offer so that you can make the perfect purchase. And if you can’t find what you’re looking for, we can even try and source the model that you’re after.

Should you wish to visit us in person, our Birmingham watch showroom features ‘shop within shop’ areas for the key brands from Accurist to Windmills.

After your purchase, you can rest assured that we will promise to keep your treasured timepiece in full working order, for as long as you both shall wish.

As experts in timewear, Creative Watch can repair and service watches at our Birmingham workshops, whether or not they have been purchased from us. Our in-house service and our status as ‘authorised’ dealers means that sourcing parts and carrying out watch repairs is a smooth process which won’t leave you feeling as flat as your worn out battery.

Our Promise

Buying a watch can be a considerable investment which needs to bring with it peace of mind.

An assurance that you’re buying from a reputable, established company that will ensure your watch reaches you (or your designated address) in the time we say it will.

The knowledge that, whatever goes wrong, we’ll apply our considerable experience and expertise to making it right, with full servicing and repair available for watches purchased from CWC or elsewhere.

We have an extensive watches showroom and servicing facilities in Birmingham.

We don’t make empty promises and we do like to provide a special service so we’re offering a couple of little extras that we hope will show you how much we value your custom.

Free battery replacement

Watch batteries can last for many years but occasionally and rather frustratingly, they can drain sooner. If this happens within 12 months of purchase, we will replace your watch battery free of charge. (Return to Base and valid for UK customers only)

Free Battery Replacement

Complimentary Gift Bags

If you are choosing our gift option, and want your present to have the wow factor when it arrives at its destination, we’ll provide a smart gift bag for you to pack your precious purchase.

Complimentary Gift Bags

Complimentary Cleaning Cloth

We’ll send a complimentary cleaning cloth with every solid silver or gold watch purchased to help maintain your watch’s gleaming shine. Packaged in a smart CWC envelope, it’s a particularly nice touch if you’re buying the watch as a gift.

Complimentary Cleaning Cloth